Know Thyself...

you are what you do.

Gym Athlete isn't just our name, it's your identity revealed.
cognitive dissonance?

you are not a gym rat!

Gym? Where you train. Athlete? Someone who trains. GYM ATHLETE? YOU.
YOU ARE A GYM ATHLETE.

identity is real flex.

you are more

The fitness industry has taught us to accept disrespect as normal. "gym-goer", "gym enthusiast", "gym rat". These are diminishments. 

You don't accept disrespect from anyone. Why accept it from the industry?  

We didn't create GA for athletes. We are athletes who created GA. 

Dignity OVER STATUS

YOU ARE WHAT YOU DO.